You’re surrounded by a sea of products daily, both in physical stores and online. But have you ever wondered why you’re drawn to specific items or brands, not others? It isn’t random. Behind every advertisement, product design, and store layout…
Browsing CategoryBehavioural Economics & Consumer Psychology Explore the psychological and behavioural factors that influence economic decisions and consumer behaviour. This category examines how emotions, cognitive biases, and social influences shape what we buy and drive market trends. It offers insights to help you make more informed and rational decisions.
Explore the psychological and behavioural factors that influence economic decisions and consumer behaviour. This category examines how emotions, cognitive biases, and social influences shape what we buy and drive market trends. It offers insights to help you make more informed and rational decisions.
The Economics of Happiness: Can Money Truly Buy Joy?
You’ve probably heard the saying, “Money can’t buy happiness.” But did you know there’s a country that embraces this as a governing principle? Enter Bhutan, a small Himalayan kingdom that prioritizes Gross National Happiness (GNH) over Gross Domestic Product (GDP). Instead of solely focusing on economic growth, Bhutan measures its success by…
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